Jay-Z has confirmed the destinations of his Blueprint 3 and Roc Nation label, telling Billboard that his new album will be released on Atlantic Records while the label he formed after signing a 360 deal with Live Nation is bound to Sony Music. Prior to the official announcement, it seemed like there was a bidding war between Warner Music (which houses Atlantic Records) and Sony Music to be Jigga’s distributor, but the ever-entrepreneurial rapper ended up striking deals with both sides.
“Roc Nation — we’re experts in marketing and making records. But we do distribution deals,” Jay-Z told Billboard. “On this one [Blueprint 3], we’re working directly with the Atlantic staff… For the rest of the Roc Nation artists, we did a distribution deal with Sony.” Jay-Z has ties with both labels: Atlantic Records is under the jurisdiction of Warner Music CEO Lyon Cohen, who worked with Jay at Def Jam and also appears in the rapper’s new “D.O.A.” video. Over at Sony Music, subsidiary Epic Records is run by Amanda Ghost, who is also managed by Roc Nation. Plus, Jay’s wife Beyoncé is signed to Sony Music’s Columbia Records.
As Rock Daily previously reported, Jay-Z bought out his Def Jam contract for $5 million, giving him freedom to take Blueprint 3 elsewhere. As Jay-Z tells Billboard, he became increasingly frustrated by Def Jam’s stodgy approach to distribution deals. “You have to figure, this is like four years ago, and to them it was just like, ‘Are you crazy? No! Make a song!’ ” Jay said. “To me it was like, I’ve sold companies for huge amounts of money. I’m an entrepreneur — that’s what I’ve been all my life. I can’t just sit here and make records and not do anything else. Why wouldn’t you want to do this with me? I felt under-utilized.” The Blueprint 3 is out September 11th, exactly eight years to the day the rapper’s original Blueprint was released.