BET Networks and Grey Goose vodka have teamed up to launch both a TV and concert series dubbed “Rising Icons” slated to jump off July 27. The 8 part 30-minute series will take fans behind the scenes of some of their favorite emerging artist including Chrisette Michele, Keri Hilson (yum!), Kid Cudi, Hal Linton, Melanie Fiona, Ryan Leslie, The Dream, and Walé.
Over the past several years Grey Goose and its entertainment division have really focused on its brand partnerships with the music industry beginning with their 2005 “Iconoclasts” series on the Sundance Channel and most recently their “Live From the Artists Den” which was carried by Ovation TV. This latest effort will give fans an insight to transformation from everyday joe to budding artists both home and on the road.
According to Chauncey Hamlett, brand manager, Grey Goose. ” The main thing is to solidify the association between these emerging artists and Grey Goose.”
In additon, the “Grey Goose Entertainment presents Rising Icons” concert tour kicked off last weekend.