"In my travels I was constantly receiving demos when I was in awkward positions and I wasn't able to contact them, because something was always missing, in terms of contacting people," Chris Lighty told AllHipHop.com. "And just in the world of the Internet, I felt like we didn't capitalize on the changes that technology has brought us."
"We're going to offer not only an opportunity to be heard, but also my company's prowess in the business to get you heard and to get you in front of the right A&R's," Chris Lighty explained. "[With] the 25 years in the business, we are able to reach any one and everyone that makes sense to get a record heard."
"The record companies actually tell you not to solicit material, so how do you find artists? You have to hope the A&R is lucky enough to come across them," Lighty said. "So why not create an area where we can aggregate as many demos as possible to find the next Kanye West, Q-Tip, Justin Bieber, 50 Cent, who knows?"
"We're rolling out the marketing partners and everything now," Chris Lighty told AllHipHop.com. "Once we put the stake in the ground on a date, we're gonna try and stick to it so we can use our marketing dollars around that date."