C. BROWN COULD GET ATTEMPTED MURDER CHARGES: Plus, singer loses 'got milk' campaign; legal experts explain 'further investigation' order from DA.

*EUR has learned that the Los Angeles Police Department is taking seriously an allegation by pop star Rihanna that her boyfriend, Chris Brown, threatened to kill her during their violent altercation early Sunday.
We are told by a source close to the investigation that police may suggest attempted murder charges against Brown when the case is handed over to the Los Angeles District Attorney's office. As previously reported, the LAPD presented their case against Brown to the DA, but a spokeswoman said county prosecutors are asking detectives to investigate further.

What more do investigators need after reportedly securing eyewitness accounts, a victim statement, photos of the injuries and prints on the impounded Lamborghini that prove who was driving?

"In my opinion, either [the cops] have conflicting stories and not enough evidence, or the DA is debating whether to file this as misdemeanor or felony battery," defense attorney Steve Cron explained to the New York Daily News. "If you have a scratch or a bruise, that's more in the realm of misdemeanor. If you have a cut that requires stitches, bruising showing multiple blows, a broken bone or a chipped tooth, that's more felony."

Another legal expert for the Daily News said prosecutors generally ask for an overabundance of "witness work" in cases like this because victims often lose their nerve when it comes to trial.

"These cases are often stymied by the refusal of victims to testify," said attorney Alexandra Leichter, a Beverly Hills-based private arbitrator. "If witnesses saw the victim before the attack, witnesses heard the screams and then cops came and she was bloodied, then the circumstantial evidence could be enough to convict."

In other Chris Brown news ... one day after Wrigley decided to suspend its ad campaign with the singer, the folks at "Got Milk" have gone the extra step and cancelled his ads for the campaign.

"(We are) taking the allegations against Chris Brown very seriously," read a statement from the Dairy Council. "We are very proud and protective of the image of the Milk Mustache campaign and the responsible message it sends to teens. Mr. Brown's ad ... is scheduled to end this week."

Brown turned himself in to Los Angeles police on Sunday night. He was released from custody after posting $50,000 bail and will face charges in court on March 5.

Comment by munch on February 12, 2009 at 4:13pm: damn lil homie u really stepped n sum shit

Comment by ReceSSioN on February 12, 2009 at 4:31pm: dam attempted murder? i wanna c rihannas face if its attempted murder

Comment by DA X-FAC^TOR on February 12, 2009 at 5:09pm: this not david this is his girl i never think that a man should hit a women but in this case i think chris brown did the right thing because you have some women that really knows what to do to get a man to hit them and rihanna i dont know why she's insecure about herself at least she has him and to me if you so called " love and trust your man" then why not trust him

Comment by LAKESHA on February 12, 2009 at 6:24pm: that bitch is lying to fuck his life up because he don't won't her..................................................

Comment by melbourne australia rolling on 20 inces bitch on February 12, 2009 at 8:03pm: who gives a fuck man bitchs are fucked up man they own this fuken world what a mad cunt .....................lol :)

Comment by Raw Dawg on February 12, 2009 at 11:14pm: she won't testify against him.

Comment by TALYA DAVIS on February 12, 2009 at 11:35pm: ITS SO MANY DIFFERENT STORIES SO WHAT DA FUCK CAN WE BELIEVE HELL I HEARD SHE GAVE HIM A STD IF SO HE SHOULD HAVE GOT DAT ASS I DON'T CONDONE DV BUT FUCKING ANOTHA NIGGA WITOUT A CONDOM AND BRINGING SUMTHING HOME 2 DA MAIN U NEED UR ASS KICKED

Comment by money jay on February 13, 2009 at 10:41am: hahahaha

Comment by Tweezy on February 13, 2009 at 12:52pm: I dont care us BAJANS is comin for ya head....let it be known.....like jeezy say "Dont get caught"