We are used to female recording artists being linked to certain types of products. Clothing lines, hair care products, make-up, perfume but how about video games?
Beyonce seems to be breaking some new ground as she’s inked a deal with Nintendo to help promote their new game Rhythm Heaven and the new DSi handheld console. The deal resulted in a TV commercial that shows a unglamed up Beyonce rocking sweats and socks while giggling and laughing as she sits on a couch playing a DSi.
Entertainment Weekly sat down with “diva” to discuss her newest hustle.
EW: You just shot a TV ad for Rhythm Heaven, in which players tap a screen with a stylus in time with music. Have you been having fun?
BEYONCE: I have been having a great time. I’ve been rehearsing for my [upcoming] tour in stilettos and uncomfortable corsets, learning all these arrangements. Today I was playing the game with my socks on, on the couch, and it was very relaxing!
What are some of your other favorite videogames?
I like all the Wii games. Love Guitar Hero. This reminds me a little bit of a portable Guitar Hero, which is great, because I don’t want to carry around a big guitar! Growing up, I liked Tetris. I even like BrickBreaker on the BlackBerry.
Are you better at Guitar Hero or actual guitar?
Guitar Hero! At one point I was learning to play guitar, maybe 10 years ago. I wrote “Dangerously in Love” on the guitar. I’m very upset with myself for stopping.
Would you ever consider creating your own Beyonce version of Guitar Hero or Rock Band, like other artists have?
Definitely. I would love to imagine people playing to my songs. I’ve actually played some karaoke games with the old Destiny’s Child songs. It’s so funny, because I don’t get great scores. I’m like, “How is that possible?!” [Laughs]
What was the first game system you had when you were growing up?
A Nintendo. I would play Super Mario Bros. We weren’t supposed to play it after 9 o’clock, and I would sneak and play all night. I loved it.
When do you do most of your gaming?
I am very busy, but I always have time sitting around sets and on tour buses and planes. Usually I use that time to do approvals and other things, but sometimes it’s necessary to take your mind away from all of that. So I make time.
Beyonce talks like she’s a gamer or something. I bet you I’d get in her chest in some Street Fighter though. Seriously though, It’s nice to see an artist going in a different direction to get that money.