*Will.i.am's video for the "Yes We Can Song," an ode to presidential candidate Barack Obama, was honored with the first-ever Emmy Award for Best New Approaches in Daytime Entertainment.
The new category, which recognizes innovative production techniques and the use of media enhancement to support content, was handed out Friday evening at the 35th Annual Creative Arts & Entertainment Daytime Emmy Awards ceremony in New York City.
A collaborative video produced by artist will.i.am and Mike Jurkovac, and directed by Jesse Dylan, "Yes We Can Song" has garnered over 25 million views and growing. It was originally posted on Feb. 2, 2008 right before Super Tuesday, and has since become a viral phenomenon on the Internet through YouTube, MySpace, and its official site www.YesWeCanSong.com.
The video features a bevy of celebrities, including Common, John Legend, Kareem Abdul-Jabbar, Herbie Hancock, Kate Walsh, Kelly Hu, Nick Cannon and Scarlett Johansson.
During the Webby Awards earlier this week, where will.i.am was recognized as the Artist of the Year and acceptance speeches were limited to five words, he proclaimed, "Now we know we can."