The hip hop entourage isn’t what it used to be. Finally rappers (well at least the more succesful and enterprising ones) are starting to replace those iced out, gun-toting yes man for a skilled team of business-managers, marketers and publicists.
Forbes Magazine profiles 50 Cent’s new entourage who enabled him to pull in $150 million (pretax) last year and helped him oversea his various business ventures. Meet the people who made it possible for fif to have the clothing, sneakers, movies, videogames, ringtones, a record label, international tours and, soon, a line of dietary supplements.
Fifty’s right-hand man, involved in all licensing, joint venture deals; blocks bad endorsements. Has his own talent management agency, Violator.
Oversees stable of artists on Fifty’s record label. Helps run his 250,000- member ThisIs50.com, a social network and fan club.
Chief communicator. Keeps all of Fifty’s businesses informed of his latest mandates. Also helps scout out new investments.
Fields press inquiries; sets up interviews, photo shoots. Also flacks for Sean (Diddy) Combs and Kimora (Life in the Fab Lane) Lee Simmons.
Works under Lighty, handles Fifty’s day-to-day operations and those of other artists managed by Violator.
Takes care of all licensing, contracts, trademarks. Keeps his boss far from trouble.