CHICAGO, April 30 /PRNewswire/ -- Tastemakers from across the country
and Luster Products, Inc. employees celebrated last evening at the
company's much anticipated launch of one of its latest product line, the
Pink(R) Brand Smooth Touch(R) line of hair care products. The evening was
highlighted by an impromptu performance by Luster's(R) new celebrity
endorser, Keyshia Cole, who personally unveiled Luster's(R) Pink(R) Brand
Smooth Touch(R) Limited Edition relaxer kits featuring her image in front
of a crowd of several hundred guests.
Cole, a platinum-selling R&B recording artist and reality television
star, has endeared herself to fans of all ages and resonates with the
Pink(R) Brand Smooth Touch(R) target audience, women 16 to 24 years of age.
"When we were thinking about the image and benefits of Smooth Touch(R),
Keyshia Cole was a perfect choice," said Jory Luster, president of Luster
Products. "It was important to us to work with someone who already had
success and visibility, but also could relate to our target and be someone
they would want to emulate. Keyshia is young, talented, beautiful and has
an electric personality. She's perfectly represents the woman who uses
Smooth Touch(R) products." Luster's(R) Pink(R) Brand Smooth Touch(R) line
of hair care products will arrive in stores this summer.