American Express released it’s newest installment to the “Are you a Cardmember?” campaign, featuring talk show host and lesbian rights advocate, Ellen DeGeneres and Mrs. Beyonce Knowles Carter, on Monday. In the spot, Ellen is looking for her “people” as Beyoncé encourages Ellen to “have your people call my people” to get tickets to her upcoming concert.
The campaign is in effort to help promote Amex’s guide and portal to a wide variety of premium access and early on-sale offers to shows, events and experiences in everything from arts and theater, to music, sports, and film.
In addition to the television spot, two print advertisements, shot by legendary photographer Annie Leibovitz, portray Ellen as a ventriloquist and a “one man band,” capture her personal feelings about entertainment that are central to her life. The new television spot and print advertisements will debut in major broadcast outlets and weekly magazines this week.