1st NELLY AD FOR SEAN JOHN UNDERWEAR

Sean John Underwear taps internationally renowned recording artist, Nelly, as their new spokesmodel. The first campaign features the rapper donning the Fall collection of underwear basics and loungewear.

The campaign was shot by Randee St. Nicholas and showcases Nelly in both interior and exterior shots at a modern home overlooking Los Angeles.

Sean “Diddy” Combs on picking Nelly for the new campaign:

“I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man. He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign. The images are so strong; they speak for themselves. We are truly excited to welcome Nelly into the Sean John family.”

Nelly on the campaign:

“I have been a big fan of Diddy and the Sean John clothing line for years. So, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it.”

Styles will include briefs, boxer-briefs, boxers, undershirts, pajamas and robes, among others.

SOURCE: CONCRETE LOOP.COM

Tags: 1st, AD, FOR, JOHN, NELLY, SEAN, UNDERWEAR

Comment by cye young on July 29, 2008 at 1:13pm: okay with dat being said apple bottoms must not be his are yall ladies like something diff cuz if i owned my own clothing i wouldnt help a line that im competeing with to get to the racks......somebody holla at young cuz he confused...........get at me..............

Comment by dana christian on July 29, 2008 at 1:26pm: applebottoms are for females, so it's not a conflict. Now if it was something for Baby Phat, then yeah I can see that fucking with his money.

Comment by paden on July 29, 2008 at 2:07pm: Nelly looks good.... no matter what he do damn...

Comment by cye young on July 29, 2008 at 2:29pm: yeah i can kinda see what you are saying now...its young............

Comment by C.hecking @.ll $.illy H.oes.... on July 29, 2008 at 3:23pm: NOW HERE GOES THAT TEMPTATION THING AGAIN... JUST LIKE NELLY SAID WHY YOU LOOKING FOR THE ANOTHER AND YOU GOT THE BEST? (IT USED TO BE HIM BEFORE THE SNOWMAN CAME.) NOW IT IS JEEZYS CHICK

Comment by C.hecking @.ll $.illy H.oes.... on July 29, 2008 at 3:28pm: PEOPLE ARE SO CRITICLE... HE CAN DO AS MANY ADVERTISEMENT THAT HE WANTS TOO. (BEYONCE GOT HER OWN CLOTHING LINE AND IS ALL OVER EVERYTHING) PLUS HE PROBLEY IS DOING THIS FOR FUN...

Comment by ms_bossy_sb on July 29, 2008 at 8:50pm: THAT'S A NICE PIC.... GOOD JOB NELLY

Comment by Rala Ism on July 29, 2008 at 8:57pm: I'm a female & I wouldn't wear some guys name written on my underwear. I suppose since Nelly is getting paid, maybe it's worth it for him... whatever floats him.

Comment by H money on July 29, 2008 at 9:25pm: Sean John is more than a urban clothing line, I see clothing in 5th avenue stores. The name is nothing more than a symbol of doing big things. No homo.