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LeBron James Rocks Out To Jay-Z's "D.O.A." On New NIKE Commercial Set! from the.LIFE Files on Vimeo. Check out this exclusive footage of the.LIFE Files on the set of LeBron James’ photoshoot for his new Nike sneaker - the Air Max LeBron VII. Watch as LeBron performs Jay-Z’s D.O.A. while on the set. Interview and more exclusive footage coming up!!!!