Share 'Big Boi Named Spokesmodel for Coca-Cola Energy Drink'

Coca-Cola has announced rapper Big Boi as the new spokesmodel for its energy drink in a bid to expand the brand’s reach into the African-American demographic. Coca-Cola’s senior brand manager Rafael Acevedo, said it was Big Boi’s “drive to excel” which made him perfect for the brand relaunch of Coca-Cola’s “Full Throttle Fury” promotion, according to AllHipHop.com. “He truly embodies the Full T…