Share 'LeBron Launches New Product 'Sheets' With $10 Mil Campaign; Taps Drake, Pitbull To Endorse'
LeBron James has teamed with Top Brand Executives Warren Struhl, Jesse Itzler and Maverick Carter to create a holding company named PureBrands, which will launch a new energy delivery system, "Sheets" energy strips.
The new Sheets energy strips will be backed by a $10 million dollar marketing campaign with rappers Drake, Pitbull and basketball star Amar'e Stoudemire.
“Taking a Sheet is part…
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