Most don't realize how how ingenious Jeezy's marketing plan is. We cannot look at whats happening now but track back to last year where the marketing for Tm 103 began. It began with Trap or DIe 2 a mixtape that I would have to say is Jeezy's best produced album worthy mixtape ever made, and the releasing of his street banger Lose My mind that up today will still make clubs go crazy. Then an on going assault of mixtapes that not only kept him in the loop of things but kept his fan base intact. Now in this year alone he has realest two street epics in The R.I.B series that's garnering the most buzz rite now second only to the Carter 4. Ballin though not his best single ever was a track that still gave him that Buzz needed, and shake life which made allot of hip hop lovers pay attention. Yes Shake life is not doing crazy numbers on the charts but its purpose was not to do so but gain a different set of listeners. Real is back has garnered enough hype for an album release the the albums songs will handle the rest. This was a scheme that began from last year. A full year promotional tour which included concerts, mixtapes, street singles and etc.