How can a artist get that T.I. and Lil Wayne promotion

them boys have more than just a commercial on tv telling you to pick up their album on such and such day. they got real commercials with themeselves in it not just the album. T.I was on BET yesterday promoting the album,i think he had his own show for that day. thats how you promote some shit let the people know. they say he going to go Gold first week thats good look